Rebecca Oxford: Getting Along across Cultures. Cultural Values, Communication and Conflict Styles, Face, and Relationship Manage
This exciting presentation by Prof. Dr. Rebecca Oxford takes us on a cultural journey with four main stops. Our first stop is the realm of cultural values, especially those of individualist cultures (for instance, most of Western Europe and North America) and collectivist cultures (for example, most of Asia and South America). Seventy percent of the world’s population lives in collectivist cultures, where loyalty to the group is the most important thing, and only thirty percent of us live in individualist cultures, which highlight unique individuals. The second landmark on our journey is communication styles, which vary drastically across cultures, resulting in confusions that are then addressed by different conflict styles. Next on our journey we visit the strange and sometimes amazing phenomenon known as face, or the honor and respect that a person holds in the eyes of others. Some cultures prize face above everything else, while other cultures are less concerned. Our journey then brings us to cross-cultural relationship management principles, which help us manage relationship conflicts and forge strong bonds regardless of cultural differences. By the close of our journey, we have become experts on getting along across cultures.
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