How media and public spheres work
In the module “Media and Their Public(s),” you will learn how images, texts, sounds, and their combinations are used to appeal to various publics. You will engage hands-on with the central topic of how content design is shaped by socio-cultural contexts and the desired target audiences. The module combines scholarly and historical aspects of communication with the creation of your own media content. In this way you will experience how analysis and creativity are intertwined.
3 reasons for choosing this Master’s module
more career opportunities
through enhanced professional skills and a meaningful linking of scholarly knowledge with practical know-how
Multilayered practice
through individual work, feedback rounds, and presentations in interactive courses
Versatile supervision
learning and creating in small groups of fellow researchers as well as professionals from various fields
Courses & Skills
- reflecting on media and mediality
- critically analysing media in their historically evolved structures and strategies of the constitution of meaning and the expected reception on the basis of various scientific approaches.
- incorporating relevant academic perspectives into the development of texts, image-text combinations, audio contributions, audiovisual contributions, online publications and the like as part of the conscious handling of media.
- independently creating media content that meets the requirements of specific professional fields (e.g. in journalistic contexts and in the public relations work of cultural organisations or scientific institutions).
- adapting language, image and sound to the conditions of the production and communicating of content for specific publics in such a way that the required communicating of content can succeed in the respective work context.
- understanding basic aspects of the economic and legal contexts of the production and dissemination of media content and taking account of their significance and practical implications in the context of a professional activity in different areas of public relations and public life.